Research

Thematic analysis is a technique used by qualitative researchers to understand the material they gain through interviews, focus groups, texts and multiple types of media.  Thematic analysis aims to understand the key themes that occur in a transcript of these interactions. A theme is a pattern or idea which runs throughout and across a set […]

Qualitative research focuses on understanding the meaning behind a situation with words and images, rather than simply the numbers that you could use to measure or predict the phenomenon.  Its roots are in the 19th and early 20th centuries with Wundt and Freud who used case study and introspective techniques however its popularity and use […]