Attribution is the process by which someone decides why an event occurred. Gilbert (1998) explains that Heider (1958, cited in Gilbert, 1998) sees it as being as vital as the need to eat or sleep. Hewstone (1983) suggests that we use it to preserve our self-esteem and to portray ourselves in a positive light. Psychologists […]
Month: November 2015
Motivation – the theory
Attempts to define motivation are varied, but it can be understood as a dynamic state which drives us to act and behave in a particular way. Here we will detail and critically analyse the principal theories of motivation to understand, in more depth, this complex concept. If we think of a human, stripped back to […]