Samsung’s shoppable model property re also-imagine social commerce
Singapore – Consumer electronics monster Samsung possess hitched that have a dvertising agencies BBH Singapore to own a campaign allowing people buying the products it makes directly on social media. New societal-first searching format integrates Instagram planning to having frictionless when you look at the-program money.
Several miniature model house imitate sensation of good shop window, showcas ing the newest brand’s items in little set in s pired because of the interior design trends of Dark Academia to Fluorescent Maximalist. Powering round the Thailand, Indonesia and Singapore, the fresh promotion is designed to carry out an immersive, cosy become, experiencing the fresh immediacy off social network to demonstrate just how Samsung circumstances is also position on the domestic designs.
‘ It creative seeks to show scrollers on customers, drawing people toward pleasant planets ones model home, full of hobby and you can interior decorating flair, ‘ claims Olivier Bockenmeyer , h ead off c orporate yards arketing to own Southeast Asia and you may Oceania from the Samsung Electronic devices. (more…)